Privacy Policy

Last updated: November 3, 2025

Introduction

Rack And Ride operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services").
Rack And Ride is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described here.

1. Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person.
Personal information does not include anonymous or de-identified data.

We may collect or process the following categories of personal information:

  • Contact details: name, address, billing and shipping address, phone number, email.
  • Financial information: credit/debit card details, payment and transaction data.
  • Account information: username, password, security questions, preferences, settings.
  • Transaction information: items viewed, added to cart, wishlisted, purchased, returned, or exchanged.
  • Communications: messages or support inquiries you send to us.
  • Device information: device type, browser, IP address, network connection.
  • Usage information: how and when you use or navigate the Services.

2. Personal Information Sources

We collect personal information from:

  • Directly from you: when you create an account, use the Services, or contact us.
  • Automatically: through cookies and similar technologies.
  • From service providers: helping us with payments, analytics, logistics, and support.
  • From partners or third parties.

3. How We Use Your Personal Information

Depending on your interaction with us, we use your personal information to:

  1. Provide, tailor, and improve the Services — process payments, fulfill orders, ship products, handle returns, remember preferences, and recommend related products.
  2. Marketing and advertising — send promotional communications or show personalized ads.
  3. Security and fraud prevention — authenticate accounts, detect and prevent fraud, and ensure safe shopping.
  4. Communicate with you — offer customer support and manage our business relationship.
  5. Legal reasons — comply with applicable laws and respond to lawful requests.

4. How We Disclose Personal Information

We may share your personal information:

  • With Shopify and service providers (payment, shipping, analytics, IT, customer support).
  • With business and marketing partners for advertising or promotions.
  • When you consent or direct us to share information, such as shipping or social logins.
  • With affiliates in our corporate group.
  • During business transactions (e.g., mergers, bankruptcy) or as required by law.

5. Relationship with Shopify

Our Services are hosted by Shopify, which processes your personal information to operate and improve the Services.
Shopify may process data in other countries.

To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

6. Third-Party Websites and Links

Our Services may link to third-party websites or platforms.
We are not responsible for their privacy or security practices.
Review their own privacy policies before providing information.

7. Children’s Data

Our Services are not intended for children.
We do not knowingly collect data from individuals under the legal age of majority.
If you believe your child has provided information, contact us to request deletion.

8. Security and Retention of Your Information

While we use reasonable safeguards, no system is completely secure.
We retain your personal information only as long as necessary to provide Services, meet legal obligations, and resolve disputes.

9. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access / Know the information we hold about you.
  • Delete your personal information.
  • Correct inaccurate data.
  • Receive or transfer a copy of your data (data portability).
  • Opt out of targeted advertising or data sharing.

You may also manage communication preferences or unsubscribe from marketing emails.

If you live in the UK or EEA, you may additionally:

  • Object to processing or request restriction.
  • Withdraw consent where applicable.

We may verify your identity before processing any request.

10. Complaints

If you have complaints about how we process your personal information, please contact us using the details below.
You may also contact your local data protection authority if applicable.

11. International Transfers

We may transfer and process your personal information outside your country.
For EEA and UK residents, we rely on approved legal transfer mechanisms such as the European Commission’s Standard Contractual Clauses.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
All updates will be posted on this website with an updated “Last updated” date.

13. Contact Information

If you have any questions or wish to exercise your rights, please contact us:

Email: rackandride@gmail.com
Address: 170 Avenue du Général Leclerc, Bègles, 33130, France

Rack And Ride is the data controller of your personal information.

‍